On November 11th, the International Red Cross and Red Crescent Movement, comprising the International Committee of the Red Cross (ICRC), the International Federation of Red Cross and Red Crescent Societies (IFRC), and the National Red Cross or Red Crescent Society in each country, will document a day-in-the-life of the world's largest humanitarian network.

This initiative is being undertaken together with One Day on Earth, established in September 2008 by a grassroots community of international filmmakers, including amateurs, creative professionals, teachers and employees of non-profit organizations and charities. Building on the success of its 2010 filming endeavour on 10.10.10, One Day on Earth seeks to create another unique worldwide media event for the second consecutive year.

On 11.11.11, the www.onedayonearth.org online community will be called on to film Red Cross and Red Crescent staff and volunteers in action, as well as members of the public who are engaged in helping others. On its part, the Movement aims to mobilise staff and some of its estimated 13 million volunteers to participate in the day of filming.
For the Malaysian Red Crescent (MRC), the day marks an excellent opportunity to showcase its ambulance service as it responds to distress calls in the Klang Valley. In this regard, selected volunteers and members of the media will be invited to film these emergency responses.

“One Day on Earth” is an opportunity to pay tribute to the tremendous, life-saving work that is carried out by the MRC dedicated staff and volunteers nationwide each day.
"Every minute of every day on Earth, there is a Red Cross or Red Crescent volunteer or worker out there who is helping someone in need. Not a minute goes by when our Movement is not in motion," said the ICRC’s Anna Nelson, who works on strategic communication projects for the nearly 150-year-old aid agency.
Some of the images will be made available in video and film format, to be produced by One Day on Earth, entitled "Multiplying the Power of Humanity". They will grant better insight into the upheavals and humanitarian challenges that have emerged in recent months – from the violence in the Middle East and North Africa to the food crisis in the Horn of Africa.

“Images provide such a compelling way to tell stories. We’re really excited about bringing these different communities together, and seeing what happens when we tap their global talent and potential,” said Benoit Matsha-Carpentier, who heads the IFRC's audiovisual production unit.